What Is Up?

UP is the television brand that promises to always uplift you. We present original movies, dramatic and reality series, comedies and specials filled with inspirational stories and characters with character. That’s why we are one of the most trusted Networks in Cable. UP is in nearly 70 million homes.

The UP network can be found on most cable systems in the U.S., as well as AT&T U-Verse channel 369 (SD)/1369 (HD), DIRECTV channel 338, DISH channel 188 and Verizon FIOS channel 238. UP also offers instant access UP Faith & Family, the first faith and family-friendly entertainment streaming service. The beliefs of the UP family are reflected in “#UpliftSomeone,” the popular pro-social campaign that encourages the UP audience to give back.  Feel free to take the challenge yourself!

UP’s Mission

Our goal is to entertain, uplift and inspire.