At UP, we get family.
UP is the trusted entertainment brand targeted to adults who seek positive programming with authentic, relatable stories about what it is to be family, in all its complexities.
UP offers original scripted and reality series, specials and original movies as well as fan favorite dramas and comedies filled with uplifting stories of families and the relationships that define them.
As TV’s trusted home for families that is targeting adults, we promise to tell their stories in a way that is relatable, genuine, positive, but most of all fun and entertaining. We will tell stories of family that leave you feeling, well…UP.
Because at UP, we get family.
In addition, UP’s pro-social initiative, “Uplift Someone,” reminds and inspires people to do simple, everyday acts of kindness.
UP is in nearly 70 million homes and can be found on most cable systems in the U.S., as well as AT&T U-Verse channel 369 (SD)/1369 (HD), DIRECTV channel 338, DISH channel 188 and Verizon FiOS channel 238 (SD)/738 (HD). UP also offers an exclusive subscription video on demand (SVOD) service called UP Faith & Family, that super serves the millions of Americans who seek entertainment that affirms their faith and family values.