• 16/17 season youngest ever – Median Age (49 years)

Source: Nielsen, LSD, 16/17 Season (9/26/16-8/13/17), P2+ median age.

  • UP Growing in all key demos
W18-49 W25-54 A18-49 A25-54
10% 4% 14% 9%

Source: Nielsen, C3 (000), Total Day, 16-17 STD (9/26/16-8/13/17) vs. 15-16 STD (9/28/15-8/14/16).

    • Best Christmas Ever in W/P 1849 and P2554
      • Christmas programming was up YOY
        • Females 18 – 49 (+52%)
        • Persons 18 –49(+50%)
  • Christmas programming reached 39.7M Viewers

Source: Nielsen, L7, Christmas period 2016 (11/4-12/25/16); Total Day, vs prior years, AA(000), P2+ median age; P2+ reach

      • UP is the #9 Fastest Growing Network in Cable entertainment among W18-49

Source: Nielsen, C3 (000), Total Day, 16-17 STD (9/26/16-8/13/17) vs. 15-16 STD (9/28/15-8/14/16), UP Rank STD YOY Growth vs. Cable Entertainment Nets excludes Kids, sports, news and Hispanic.

 

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