Getting Younger and More Upscale Nielsen

  • 2016 Median age is the youngest ever – 49 years1
  • 2016 Median Income GREW $9.2K from year ago – now $49K2

Ratings are UP! (Double-digit growth YOY in all key demos) – Nielsen3

  • Females 18 – 49 (+41%)
  • Females 25 – 54 (+35%)
  • Persons 18 – 49 (+38%)
  • Persons 25 – 54 (+33%)

Best & Youngest Christmas Ever in W/P 1849 and P2554 – Nielsen4

  • Christmas programming reached 39.7M Viewers
  • Christmas programming was up YOY– Nielsen5
  • Females 18 – 49  (+52%)    
  • Persons 18 –49 (+50%)

Growing Up McGhee S2 Up 65% in W1849 and 83% in W2554 – Nielsen5

 

Sources:

1Nielsen, L7, Program Based Total Day, P2+ median age, 2016.

2Nielsen, L7, Program Based Total Day, P2+ median Income, 2016.

3Nielsen, C3 (000), Total Day, 2016 v 2015.

4Nielsen, L7, Christmas period 2016 (11/4-12/25/16); Total Day, vs prior years, AA(000), P2+ median age; P2+ reach.

5Nielsen, L7, Christmas period 2016 (11/4-12/25/16); Total Day, vs 2015 AA(000).

6Nielsen, L+SD, (000), Growing Up McGhee premiere tcs, S2 to-date (01/12- 01/26/16) vs S1 Average (6/8-8/10/16).

 

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