Enjoy a sneak peek at UP's all new Original Series Morgan Family Strong, premiering Thursday, March 1st at 9:30p, set your DVR now!

Craig Morgan is more than a country artist – he's a husband, father, and now businessman: he and daughter Aly decide to open a store to help their family heal after a major tragedy. The store's grand opening gives the family their first big challenge.

Morgan Farms is open! Craig has to balance life on the road with running a new business; the family realizes attracting customers and making sales may not be as easy as they thought. Craig returns home to help rally the family and the store.

Craig surprises Karen after keeping a big secret for months; Craig brings his family to a special place in the heart of the Alaskan wilderness – without running water, wifi, or cell service.  While in Alaska, the Morgans visit a base and give back to an army family.

Morgan Farms' honey is selling fast, so Craig and Wyatt move the bee hives hoping to increase production and in the process, find a new idea for the store. Back in the studio, Craig continues helping “The Goldbergs” star Hayley Orrantia with her singing career by producing a song for her. And finally, the family gets together to celebrate a few birthdays with a fun visit to an escape room and a surprise in store for Karen.

Craig returns to the studio to begin recording a special song for his new album with the help of friend and fellow musician Gavin DeGraw. Aly prepares for her big Grand Ol’ Opry debut, where she’ll sing a duet with Craig, who has a surprise in store for a friend and fellow veteran.