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Ex-professional football player Frank Carelli wants to audition for newsroom boss Lou Grant to become the station’s sports announcer. Knowing Frank is not qualified for the job, Lou attempts to put him off without hurting his feelings. Frank doesn’t understand and feels he needs an inside connection so, after become acquainted with Mary, he pleads with her to be his “contact.” Feeling sorry for Frank, Mary attempts to help him, but the job goes to another ex-grid star. Frank is discouraged and despondent, but Mary and her friend, Rhoda, conspire to lift his spirits. Encouraged by their confidence in his ability to find a suitable occupation, Frank goes home to Miami. Several weeks later Mary and Rhoda receive a tape recording from a very happy Frank, who informs them that he has found the idea job – playground director in a city park.

Lou wins an award that he doesn’t want and is terrified at the thought of making an acceptance speech.

Mary has discovered some incriminating news about an old friend who is seeking re-election to Congress. With election day so close, Mary decides to keep the story from the press until after the ballots have been counted, but Lou overrules her decision, creating some hard feelings. Lou is a hard-nosed journalist from the old school who believes in reporting news as soon as it breaks, though Mary is afraid this news might break the man, which prompts her into taking drastic action.

Lou Grant is bypassed by the television station manager, who assigned Mary Richards the task of giving the “Six O’Clock News” a new look. Lou has his doubts about the wisdom of changing the show’s format, but Mary plunges ahead with bold plans for giving the show a lighter, more informal look. Her fatal mistake is her decision that the show should have two anchormen, which infuriates Ted Baxter, who is reluctant to share the spotlight with Mary’s choice for the job – Gordy Howard, the weatherman.

Ted Baxter tricks Lou Grant into giving him an exclusive contract as newscaster, and suddenly starts appearing in commercials on several local stations. Lou calls a halt to Ted’s extracurricular activities, however, when he does a commercial on his own news show. Lou gives Ted a choice: give up doing commercials in exchange for a small salary increase, or take a punch in the nose. Ted takes the salary increase.

After 30 years have passed, Lou Grant’s old flame, Veronica, comes back into his life. Veronica was bad news three decades ago when she wrote Lou a “Dear John” letter, and she’s bad news now. Once more, he intends to tell her so, and even better yet, show her.

Newsroom boss Lou Grant places Mary Richards in charge of his television station’s news coverage of a local election. A blizzard breaks down the teletype and telephone communications and suddenly Mary finds herself faced with a rebellious crew and a voting toteboard that refuses to function. Ted Baxter is forced into a situation, for the first time, where he must ad lib. The newscaster grimly plods through his entire routine of amateurish impressions of famous personalities, his life history, and then a string of recipes. With no election return to quote, Mary decides to fill in with guests who stop by the station, and even her friend, Rhoda Morgenstern, has an opportunity to get on the air. One of the guests turns out to be the local priest arriving to deliver the sermonette. After several hours the priest and Baxter finish just in time for Chuckles the Clown to show up for his morning show. Fortunately for all, Chuckles brings along a newspaper.

Mary Richards allows her friend Phyllis to talk her into getting television newsman Ted Baxter to be a guest speaker at her group meeting of ladies. Phyllis doesn’t realize that Ted is totally incapable of ad lib discussion and can only recite what is put before him. Once Ted finishes the prepared material written by Murray Slaughter, the meeting turns into a fiasco when the ladies ask Ted his personal opinions on a number of subjects. The befuddled newsman, unable to respond, goes into a state of shock with a glazed expression on his face. When Phyllis brings him to Mary’s apartment, he locks himself in the bathroom and refuses to come out. Mary calls newsroom boss Lou Grant who takes Ted home with him. For the next several days Ted’s confidence is shattered and he bobbles practically every line on his news broadcasts.