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Rhoda’s boyfriend arranges a date for Mary with Warren Sturges, who begins a whirlwind campaign to win Mary’s hand in marriage. Mary tries to avoid Warren, but he pops up everywhere she goes, even renting a giant billboard across from her office to proclaim his love. Warren disappears for a few days, but appears again at a restaurant where Mary and her date are dining. Mary promptly starts to tell Warren off, and when a cake arrives with “Will you marry me?” written on it, she spoils it by writing “No” in the icing with her finger. Mary’s date abandons her when Warren introduces his new girlfriend, the one for whom the cake was actually intended.

Ted Baxter always dreamed that some day he’d meet his idol, famous newscaster Walter Cronkite, and that the meeting would lead to his own fame and fortune in New York. Well, Baxter does meet Cronkite – but the occasion is not as auspicious in reality as it is in Ted’s dream.

Ted is flabbergasted when his mother decides to move in with her boyfriend rather than marry the man.

When her mother appears at the apartment building, Rhoda Morgenstern pretends not to be at home and Mrs. Morgenstern is invited to wait in Mary Richards’ apartment. Rhoda refuses to see her, afraid she’ll start feeling guilty about being on her own and not returning back home to New York. Unable to convince Rhoda to see her mother, Mary allows Mrs. Morgenstern to stay with her a few days. During the course of her stay Mary begins to understand Rhoda’s dilemma. Mrs. Morgenstern constantly insists upon doing things for Mary, buying her gifts and trying to get her to think of her as her own mother. But when the older woman decides to return home, Mary makes one last attempt to reconcile mother and daughter.

Lou and Rhoda begin dating casually, and everyone—especially Mary—wonders just how serious the relationship is getting.

With high hopes of boosting WJM-TV’s evening news ratings, station manager Mel Price hires a renowned critic who verbally and viciously attacks Minneapolis and the people who live in the city. Highly displeased with the new once-a-week addition to the news team, Mary, Lou, Ted and Murray are more than upset when Mr. Price hires the critic to appear as a regular, nightly on the news.

Mary Richards’ boss, Lou Grant, gets in trouble with the new station manager when the news show ratings drop. Mary attempts to organize a strike when the station manager tries to get the newsroom staff to evaluate Grant’s work. The strike flops, but Mary is elected to see the owner of the station, an eccentric millionaire and former cowboy actor. The owner storms into the newsroom and unexpectedly hires Lou to be news manager of one of his other stations. When it is pointed out that he already has a man there, the eccentric rehires Lou to his old job. The new station manager gets his just medicine when he gets fired because he cancelled the owner’s favorite children’s cartoon show.

Gordy Howard, former weatherman for WJM-TV, returns to Minneapolis for a visit after signing a contract to host a morning network show in New York. Thrilled over his success, the news staff can barely await his arrival, especially Ted, who plans to con Gordy into letting him co-host the network show.