How To Enter: The HEARTLAND AUTOGRAPHED SWAG SWEEPSTAKES (the “Promotion”) begins at 7:00 PM Eastern Time (“ET”) on August 6, 2023 and ends at 11:59 PM ET on September 30, 2023 (the “Promotion Period”).  The “Heartland” Season 16 episodes (each, an “Episode” and collectively, the “Episodes”) will be exhibited during the Promotion Period on the UP TV network beginning at 7:00 PM ET and ending at 8:00 PM ET on each Sunday during the Promotion Period.  UP TV shall be the timekeeper with respect to the Promotion Period. 

During the exhibition of each Episode, viewers may respond to a trivia question on the My UPtv application (the “App”).  To submit an eligible entry (an “Entry”), viewers must correctly answer the trivia question before 11:59 PM ET on the Saturday following the Sunday night premiere of each Episode during the Promotion Period.  Viewers must accurately answer the trivia question in order for their entries to be counted.

Existing App account holder:  As an App account holder, you may enter the Promotion by logging in to the App with your email address and password and following the entry instructions.

Non-App account holders: If you are not an App account holder, you may become an account holder free of charge by visiting the app store on your mobile device and registering for the App by providing the requested information on the registration form through the “sign up” or similar section on the App. By creating an account on the App, you acknowledge your agreement to the Terms of Use available at and the Privacy Policy available at  Upon becoming an App account holder, you may enter the Promotion by following the entry instructions.

Limit of one (1) entry per person per trivia question during the Promotion Period.  If multiple entries are received from a viewer for any single trivia question, only the first entry will be accepted and additional entries will be disqualified.  Multiple participants are not permitted to share the same email address. Any attempt by any viewer to obtain more than entry by using multiple/different email addresses, identities, registrations or logins, or any other methods may void that viewer’s entries and that viewer may be disqualified from the Promotion.  Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, promotion entry services) will void all entries by that entrant.  In the event of a dispute as to any entry, the authorized account holder of the email address used to enter will be deemed the entrant. The “authorized account holder” is defined as the natural person assigned to the email address provided by an Internet access provider. The potential winner may be required to show proof of being the authorized account holder.

Prizes: Twenty (20) total prizes will be awarded as detailed below.

ONE (1) GRAND PRIZE: One (1) Grand Prize will be awarded, consisting of an autographed Heartland hat, autographed Heartland script, Heartland blanket, autographed 24×36 Heartland poster, mug, tote and sticker.  Approximate Retail Value (“ARV”) of the Grand Prize: $283.00

THREE (3) SECOND PRIZES: Three (3) second prizes will be awarded, consisting of an autographed Heartland script, Heartland blanket, autographed 24×36 Heartland poster, mug, tote and sticker.  ARV of each Second Prize: $203.00

TEN (10) THIRD PRIZES: Ten (10) third prizes will be awarded, consisting of an autographed Heartland script, autographed 24×36 Heartland poster, mug, tote and sticker.  ARV of each Third Prize: $163.00

SIX (6) FOURTH PRIZES: Six (6) fourth prizes will be awarded, consisting of an autographed 24×36 Heartland poster, mug, tote and sticker.  ARV of each Fourth Prize: $43.00

                The total ARV of all Prizes is $2,780.00.

All extra costs, taxes, fees, and expenses associated with any element of each Prize are the sole responsibility of each winner.  The Prizes cannot be transferred, substituted, or redeemed for cash except at UP TV’s sole discretion.  UP TV reserves the right to substitute any Prize, or portions thereof, for a similar Prize of comparable or greater value. The Prizes are non-transferable and no substitution or cash equivalents will be made except as provided herein at UP TV’s sole discretion. The Prizes may not be sold, bartered, or exchanged by any winner.  The Prize restrictions/conditions stated herein are not all-inclusive and the Prizes described above may be subject to additional restrictions/conditions.

Eligibility: This Promotion is open only to legal residents of the 50 United States and the District of Columbia who are eighteen (18) years of age or older at time of entry, except UP TV employees and members of their households and immediate families and their respective parent companies, subsidiaries, and affiliates, and their advertising and promotion agencies and all local sponsors.  

UP TV shall have the right to disqualify any Entries that UP TV has determined, in its sole and exclusive opinion, fail to adhere to these Official Rules, expose UP TV to any unacceptable degree of technical, legal, or financial risks, uses text and/or other components in a manner objectionable to UP TV or its affiliates, or is otherwise deemed inappropriate, all as determined by UP TV, in its sole discretion (including, but not limited to, content deemed by UP TV which contains violence, is sexually explicit or otherwise offends or denigrates any group or class of people or could reflect unfavorably on any of the Releasees (as defined below) or which defames or invades the publicity or privacy rights of any person, living or deceased, or otherwise infringes upon any person’s or entity’s personal, commercial, or proprietary rights). UP TV, in its sole discretion, may accept a technically incorrect Entry. UP TV’s decisions are final and binding with respect to all matters relating to this Promotion.

Privacy/Platform Terms: Any personal information provided by any viewer for this Promotion is subject to UP TV’s privacy policy located at:  All entries become the exclusive property of UP TV, and none will be acknowledged or returned. UP TV shall have the right to edit, adapt, and publish any or all of the entries.  Participation in the Promotion constitutes your consent to UP TV’s use of your name, likeness, entry, state of residence, and any other information provided by you for promotional purposes in any and all media in perpetuity worldwide without notice and without any payment or consideration. 

Important Note: Use of the App via your wireless mobile device (which may only be available via participating wireless carriers and is not required to enter the Promotion), standard text messaging and/or data rates may apply for each message sent or received from your handset according to the terms and conditions of your service agreement with your wireless carrier. Other charges may apply (such as normal airtime and carrier charges) and may appear on your mobile device bill or be deducted from your prepaid account balance. Wireless carriers’ rate plans may vary, and you should contact your wireless carrier for more information on messaging rate plans and charges relating to your participation in this Promotion. Participation in this Promotion by mobile device means that you understand that you may receive additional messages by mobile device relating to this Promotion, including notifying you if you are the winner, which may be subject to charges pursuant to your carrier’s rate plan. Text messaging may not be available from all mobile phone service carriers and handset models. Mobile device service may not be available in all areas. Check your mobile device’s capabilities for specific instructions.

Limitations of Liability: UP Entertainment, LLC (“UP TV”) and other participating sponsors (collectively with UP TV, the “Promotion Entities”) their respective affiliates, subsidiaries, parent, advertising and promotion agencies, and their respective officers, directors, shareholders, employees and agents, and any and all Internet servers and access provider(s) are not responsible for: any incorrect or inaccurate entry information; human error; technical malfunctions; failures, omission, interruption, deletion, or defect of any telephone network, computer online systems, computer equipment, server providers, or software, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participation in this Promotion; inability to access the App and/or the UP TV network; theft, tampering, destruction, or unauthorized access to, or alteration of entries; damage to or destruction of any prize while in transit or shipping; transactions that are processed late or incorrectly or are incomplete or lost due to computer or electronic malfunction or traffic congestion on the Internet or at any website; printing or human or other errors; and any entries which are late, lost, incomplete, corrupted, misdirected, stolen, or any combination thereof. Online submission is not considered proof of delivery or receipt. All entries become property of UP TV and will not be returned. By entering, all participants and/or entrants also agree to release, discharge, indemnify and hold harmless UP TV, the Promotion Entities, and their respective parent companies, subsidiaries, their respective representatives and agents, advertising and promotion agencies, promotion partners and prize suppliers, and all of their respective affiliate companies, employees, officers, directors, and shareholders (the “Released Parties”), from and against all claims and damages or liability arising in connection with each entrant’s participation and/or entry in the Promotion and/or their receipt or use of any prize awarded in this Promotion or due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any promotion-related activity or participation in this Promotion, and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any Prize, including express warranties provided exclusively by any prize supplier that are sent along with any Prize. Any and all warranties and guarantees are subject to the respective manufacturer’s terms. Each winner’s entry and acceptance of the any prize constitutes permission for the Promotion Entities to use said winner’s entry, names, photographs, likeness, statements, biographical information, voice, and city and state addresses on a worldwide basis, and in any and all forms of media, in perpetuity, without notice and without further compensation.  If by reason of a printing or other error, more prizes are claimed than the number set forth in these rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question.  No more than the advertised number of prizes will be awarded. The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.

How Winners Will be Determined: On or about October 3, 2023, UP TV will conduct a random drawing from all eligible Entries received within the Promotion Period and select One (1) Grand Prize winner, Three (3) Second Prize winners, ten (10) Third Prize winners and six (6) Fourth Prize winners. Odds of winning a Prize depend on the number of eligible Entries received.  Each prospective winner will be notified via email within ten (10) days of the close of the Promotion Period.

The prospective winners may be required to sign an affidavit of eligibility, a release of liability and publicity, and other forms furnished by UP TV. All decisions are final. If UP TV is unable to contact a prospective winner within three (3) days from first notification attempt, if the prospective winner fails to complete all required forms provided by UP TV by a date specified by UP TV, and/or if the prospective winner fails to comply with any requirements, his/her prize will be forfeited and an alternative prospective winner will be chosen.  If a Prize is unclaimed within a reasonable time after notification from UP TV, as determined by UP TV in its sole discretion, it will be forfeited, and time permitting, an alternate winner may be selected from the remaining eligible entries at UP TV’s sole discretion.  Actual odds of winning depend on the number of eligible Entries received during the Promotion Period.

Conditions of Entry: This Promotion is governed by U.S. Law and is subject to all federal, state and local laws and regulations. No purchase necessary. Void where prohibited by law.  Each Entrant agrees to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Promotion itself, and to be bound by all decisions of UP TV, which are binding and final. Due to the nature of television, the broadcast date and time of the Episodes (and, therefore, the entry dates and times) are subject to change. In the event any or all of the Episodes are canceled prior to exhibition, the Promotion will terminate as of the date of such cancellation. The failure of UP TV to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Promotion Entities (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules. Entry materials that have been tampered with or altered are void. If, in the judges’ opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Promotion, the judges reserve the right at their sole discretion to disqualify any individual who tampers with the entry process and void any entries submitted fraudulently, to modify or suspend the Promotion, or to terminate the Promotion and conduct a random drawing to award the Prize using all eligible, non-suspect entries received as of the termination date. Should the Promotion be terminated prior to the stated expiration date, notice will be posted on In the event of a dispute as to the identity of the Winner based on an email address, the winning Entry will be declared made by the authorized account holder of the email address submitted at time of entry. Any attempt by an entrant or any other individual to deliberately damage the App or undermine the legitimate operation of the Promotion may be in violation of criminal and civil laws and should such an attempt be made, UP TV reserves the right to seek remedies and damages (including attorney’s fees) and other remedies from any such person to the fullest extent of the law, including criminal prosecution. UP TV may prohibit any entrant or potential entrant from participating in the Promotion, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, UP TV, or UP TV’s agents or representatives; or behaves in any other disruptive manner (as determined by UP TV in their sole discretion). 

Winners List: For a copy of the official winners list, send a self-addressed, stamped envelope postmarked to:  Heartland Signed Swag Sweepstakes, c/o UP Entertainment, LLC, 2077 Convention Center Concourse, Suite 300, Atlanta, Georgia 30337. Requests will be fulfilled after the winners’ names have been verified and confirmed.

Tax Information: All federal, state, local, and other taxes on each Prize and any other costs and expenses associated with any Prize acceptance and use not specified herein as being provided, are the sole responsibility of each Winner. A 1099 tax form may be issued to each Winner.

Disputes/Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of any entrant or the Promotion Entities in connection with the Promotion, shall be governed and construed in accordance with the laws of the State of Georgia without giving effect to any choice of law or conflict of law rules or provisions which would cause the application or the laws of any jurisdiction other than the State of Georgia. Any action or litigation concerning this Agreement shall take place exclusively in the federal or state courts sitting in Fulton County, Georgia, and each entrant expressly consents to the jurisdiction of and venue in such courts and waives all defenses of lack of jurisdiction and inconvenient forum with respect to such courts.  Any and all disputes, claims, and causes of action arising out of or in connection with this Promotion, shall be resolved individually without resort to any form of class action. Each entrant agrees to service of process by mail or other method acceptable under the laws of Georgia. Any claims, judgments and/or awards shall be limited to actual out-of-pocket costs associated with entering this Promotion. Entrants hereby waive any rights or claims to attorney’s fees, indirect, special, punitive, incidental or consequential damages of entrant, identifiable persons, or third-party participants, whether foreseeable or not an whether based on negligence or otherwise.

Sponsor: UP TV, 2077 Convention Center Concourse, Suite 300, Atlanta, GA 30337